The company touts its technology as less risky than Microsoft Corp. #VIEW RIGHT PC PLAYER SOFTWARE#The company says its software can decode and display Standard Definition and High Definition MPEG-2 and MPEG-4 content. The VideoMark technology is applied to the content by special servers that provide real-time encryption and sit between the IPTV network operators' broadcast content or video on-demand content sources.Īnother appealing feature is the player's flexibility. (MTNL) 's IPTV trial, but that deployment was tethered to a set-top installation. This technology, which Verimatrix calls "VideoMark," has already been deployed in India in Mahanagar Telephone Nigam Ltd. That way, if the content later shows up on the Internet or somewhere else it shouldn't be, the service provider could conceivably trace the content back to an individual customer. The Verimatrix system includes a session-based watermarking method that leaves a digital fingerprint on each content stream entering a PC. There are two telcos -– one in Europe and one in Asia –- that may roll out services based on the ViewRight PC Player by the end of this year, Verimatrix officials say. #VIEW RIGHT PC PLAYER TV#"A lot of things are possible technologically."įor now, though, Verimatrix is not out to "kill the set-top," Oetegenn says, but rather to make TV viewing easier from elsewhere in the home. "We have to steer a careful line here," says Steve Oetegenn, executive VP of sales and marketing at Verimatrix. Analysts say the ultimate goal of such technology is to liberate consumers from their living rooms -– allowing them to view the content they pay for any time, anywhere, on a variety of devices.īut Verimatrix is taking baby steps by first offering this as an in-home application, making it clear that it's a second-room option for a set-top, not a complete set-top replacement. Verimatrix says its software application –- working on any PC -– is every bit as secure as a dedicated set-top box. The company this morning announced the new product, called the ViewRight PC Player, and said it is marketing the technology to IPTV providers as "a complement to the deployment of dedicated STBs in IPTV systems." (See Will Software Kill the IPTV Set-Top?) is indeed releasing a software media player that will let IPTV customers watch all the TV content they pay for on their Internet-connected computers. As reported earlier this year, Verimatrix Inc.
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